Archive for September 23rd, 2009
Oakley – the Fusion of Science, Art & Expanding the Brand
Oakley, Inc. has long since been one of the leading sports brands dedicated to the fusion of science and art through its innovation in their products. Because of its huge success, it comes as no surprise that Oakley, Inc. would expand into the creation of other brands. These brands are the leading ones that you would find in the company’s company portfolio:
Dragon – This brand actually has its roots dating back to 1993 in Southern California, with primary focus on the youth and its culture. Its influences come from the street and music culture rampant in today’s youth, which are heavily accentuated into the products and eyewear the brand is very famous for. In fact, when you look at the goggles, sunglasses, and other accessories distributed by Dragon, you can surely get in touch with the lifestyle and preferences of today’s youth. At present, Dragon’s products are distributed in over 45 countries worldwide, with a vast number of core retailers to its name.
Eye Safety Systems (ESS) – The designs developed by ESS are very popular, especially in the ranks of the military, police officers, and firefighters. This is because the designs boast of advanced eye protection systems of the optimum level. Such quality has made ESS the leading brand and supplier of eyewear for the U.S. military. The great thing about ESS designs is that these were conceptualized for the most hostile environment possible, so peak performance and eye safety are guaranteed by these products.
Fox Racing, Inc. – The typical apparel for the motocross industry just would not be complete without protective goggles and eyewear. This is the forte of Fox Racing, Inc. Its innovative designs spell quality for all motocross enthusiasts all over the world. Because of the strong demand for Fox Racing sunglasses and goggles, more and more motor sports specialty retail stores have been distributing Fox eyewear worldwide. Oakley, Inc., of course, distributes these products as well.
Oliver Peoples – Oliver Peoples was actually co-founded by designer and optician Larry Leight way back 1986. In a short span of time, the brand has expanded its market to over 45 countries all over the world. In fact, 5 major retail stores are currently being operated by the brand in Tokyo, Costa Mesa, Los Angeles, and New York. New York actually has two retail stores in operation for Oliver Peoples. What’s more, there are so many celebrities on the silver screen who wear Oliver Peoples® eyewear, making the brand all the more popular and prominent. Truly, with Oliver Peoples® eyewear, you enjoy the impressive mesh of both aesthetics from the olden days and finesse of the modern day.
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Designer Replica Sunglasses Not The Fake Sunglasses
Sunglasses, a word itself creates an image of style symbol. In fact, people mostly wear sunglasses as it adds on to there personality and gives a stylish look. There are various options for people to choose the best sunglass for them as it comes in a variety of frame style and in various lens color. Now a days sunglass manufacturer comes with new innovation of lenses, such like light weight, shatterproof lenses, sport-specific lens technology and many more to attract the consumers, but as we know these type of sunglasses costs the most which many consumers cannot afford. So, then the idea of replica sunglasses came into existence. Even though it doesn’t comes with all the features of the original brand of sunglasses, but remember that replica sunglasses is not the fake sunglasses.
Many a times question arise that is the replica sunglasses, the fake sunglasses? As many people get confused between these two terms, and think that these two terms mean the same. But it’s not the same! Here are the few points which will clearly explain you the difference between the Replica Sunglasses and the Fake Sunglasses.
1. Quality of Sunglasses: When ever you purchase any goods, you look for the quality. As every one knows, that those goods with low quality won’t last for long and it’s a waste of money too. Here with the sunglasses it’s the same. If you get the low quality or quality less sunglasses, for sure it will not last for long.
Replica sunglasses are the sunglasses which offer you the reasonable price with good quality even though it is not the authentic sunglass. At the same time you will not find quality in the fake sunglasses. You can perform few quality checks with both the replica sunglasses and the fake sunglasses, few of them are that if you tend to fold and open the arms of the sunglasses it will tend to break open in the fake sunglasses, with which not in replica sunglasses. Also there is no UV rays protection in the fake one, but its there in replica sunglasses.
2. UV Protection: Keep fashion aside; let’s talk about the protection which a sunglass should give to your eyes, yes we are talking about UV protection. People generally concerned about there skin that it is being burnt out due to the UV rays. But do you know that our eyes equally need a care and protection from UV rays coming with the sunrays. Some of the problems which are caused by the UV rays are snow blindness (photokeratitis), cataracts, pingueculae etc. So you should have sunglass with the UV protection, the fake sunglasses doesn’t provide UV protection but the Inspired or Replica Sunglasses do provide sufficient protection to the eyes from UV protection. Isn’t it health to your eyes?
3. Claim to be the Original: There are sunglasses which claim to be the original but they are not, and these claims are made only by the fake sunglasses. The Inspired or Replica Sunglasses never gives an expression that they are the original brand of sunglasses. They sell the sunglasses as the Inspired or Replica Sunglasses only. So, get the Inspired Sunglasses if you can’t afford to buy the original sunglasses.
Why to spend your money on those fake sunglasses as now you know what you should get for your self! Yes, the Replica Sunglasses.
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SunGlasses ROCK! PitBull SHARKY and Chicks Jumping.
It is summer time and pit bull Sharky is wearing his cool SunGlasses! Chicks are diggin’ it. Have a Great SUMMER! And wear Your SunGlasses!! ;D If you haven’t sent your picture yet – your dog with sunglasses – you have few more days! Write your dogs name and add your weblink/youtube ID. And email it to me: PitBullSharky@comcast.net ########################## THANKS for voting for Sharky’s video “SUNGLASSES ROCK!” at Bissell Pet Games Video Contest!! This week I have max playing with his toys …
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The Oakley Razrwire Sunglasses
Well, it looks like Oakley has done it again! This time, with a little help from their friends at Motorola. For some time now, Oakley has been striving to combine personal communications technology with their quality eyewear. Their latest and greatest product, the RAZRWIRE, comes fully equipped with the latest Bluetooth technology and is sure to please even the most jaded techno-geek.
Simply put, the RAZRWIRE is a combination of stylish Oakley sunglasses and a Bluetooth headset from Motorola that stands to provide the user with unparalleled communications mobility. These glasses are the epitome of wearable technology, seamlessly combining both style and function.
The frames are constructed from Oakley’s proprietary O-Luminum, an alloy that is up to 40% lighter than Titanium. They come equipped with spring-loaded hinges which provide an excellent, secure fit. As with other Oakley shades, the lenses are crafted from their patented Plutonite. These lenses filter 100% of UV and blue light, both of which are very harmful for your eyes.
The RAZRWIRE incorporates Motorola’s third generation Bluetooth technology, ensuring that these glasses will be compatible with most Bluetooth-enabled cell phones and devices. Users are able to carry on a telephone conversation even when upwards of 30ft. away from their phone. The headset can be worn on either side of the glasses.
Motorola’s Bluetooth module is incredibly well incorporated into the overall design aesthetic of these glasses. The controls are extremely easy to use, with two volume buttons and an individual button for managing incoming and outgoing calls. While the adoption of headsets for cell phones has not been particularly well-received by the general public, these glasses may allow consumers to bridge that gap without compromising their fashion sense.
While most Oakley stores will be stocked, these shades are not yet available in most stores. You can, however, locate a pair via our sponsored links. They retail for approximately $300USF, which includes the glasses, Bluetooth module, and a charging unit. They come in three distinct frame/lens color combinations Platinum/Gold Iridium, Pewter/Black Iridium, and Mercury/Gray.
This project has evolved into an amazing opportunity for Oakley. They are now extremely well poised to enter into the consumer electronics market. While interest in a product such as this is generally limited to chic and stylish geeks, early studies have shown that there is great mainstream appeal. With a highly recognizable brand name and cutting edge technology, Oakley could well be the new 300lb gorilla on the block.


